Mystery shoppers are tasked with completing specific assignments, such as purchasing products, making inquiries about products or services, filing complaints, and subsequently submitting detailed reports or feedback on their shopping experiences.

In most cases, mystery shoppers are directed to assess the service skills of employees. Some of the typical aspects that secret shoppers will evaluate include:

• Time taken for the secret shopper to be greeted.
• The treatment received by the secret shopper during their visit to the location.
• The level of cleanliness maintained by both the location and employees.
• The quality and taste of the meal served.
• The selection of products/food offered and their corresponding prices.
• The speed and efficiency of the service provided.

Following the visit, the secret shopper will provide feedback on their shopping experience. Business executives will review and analyze this information to identify areas where improvement is needed.